Certificate in Retail Principles (Legislation for the Retail Environment)
This award introduces the basic concepts of marketing, and develops an understanding of the importance of promoting the organisation, its products and services and how this links to sales and business objectives.
Awarded By:
Level 2 – City & Guilds
Who will benefit:
Anyone working in a retail environment, participants will learn why the role of the sales assistant is important in meeting business objectives.
Entry requirements:
Participants should ideally be in employment in a retail environment.
Course Aims:
On completing this qualification, participants will have an understanding of:
- Basic definitions and concepts used in marketing
- The competitive nature of the retail sector and the different types of retail organisations within it
- The importance and use of methods to promote the retail organisation
- How to carry out a basic analysis of a retail organisation’s strengths and weaknesses
- How to present and promote products and services to customers
Progression:
Retail Operations NVQ Level 2 (City & Guilds) Retail Operations NVQ Level 3 (City & Guilds)
Duration:
2 days
Courses are subject to minimum number participation. Bespoke training is available in all courses subject to agreement
Booking Information:
To book or request further information, please contact freephone 0800 7832545
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